UNDERCOVER is a pioneer digital new media company generating music news and interview content for multiple platforms. UNDERCOVER was Australia’s first digital music media publishing and syndication company.
Founded in 1994 by Paul Cashmere and Ros O’Gorman, UNDERCOVER produces daily video content featuring the day’s music news, editorial, biography and artist interview features.
With a long established credibility within the music industry, UNDERCOVER works directly with all major and independent record labels and promoters in Australia as well as labels, publicists and promoters in the USA and UK.
The content is produced for all digital devices including mobiles and portable music players as well as web based streaming content.
UNDERCOVER began life as Australia’s first interactive music magazine and the first music magazine on CD-ROM in the world.
UNDERCOVER evolved from the CD-ROM format in 1998 when the company changed focus to syndication and online publication. Media outlets across Australia, networks across the USA and agencies throughout Europe use UNDERCOVER as a regular and reliable news content resource.
UNDERCOVER uses a team of music sources based in Australia, the USA and England to compile the most up to date daily music news service as well as producing video interviews with artists internationally.
Based in Melbourne, the company produces a daily music feed with more than 200 items per month, a daily video news feed, Music Reviews, concert photo galleries, video interview features and a comprehensive gig guide and music chart compilation as well as custom content.
Today, UNDERCOVER is also broadcast via IPTV via parent company GoConnect Ltd (ASX: GCN) on uctv.fm.
UNDERCOVER is recognized internationally as a major source for breaking music news, reviews and features.
UNDERCOVER syndication allows for clients to brand themselves with music with the “white label” model.
Clients past and present include Coca-Cola, Telstra, BigPond, Milo, Jack Daniel’s, Doritos, Nova, Channel V, Apple, VH1 USA, MTV USA, News Corp, BMG, Warner, Universal, Sony, Chugg Entertainment, Lennard Promotions, Extreme Touring, Dust Devil Music.
Undercover Network Pty Ltd
Suites 1-3, Ground Floor,
107 -111 High Street,
Prahran, VIC, AUSTRALIA, 3181
P: +61 3 9993 7000