The commercial radio industry has launched a new initiative, cnamed "First Break" in conjunction with Mushroom Group with a focus on discovering the next big thing in Australian music.
Joan Warner the Chief executive of Commercial Radio Australia has stated that the new initiative was open to unsigned artists who have not charted in the top 100 Australian national airplay chart.
"The industry, which will provide airtime across major metropolitan and regional networks to promote the new artist, has also joined forces with the Mushroom Group to financially support the winner for the release of two singles and touring and marketing – which is very exciting."
Michael Gudinski, Chairman of The Mushroom Group said "As many people will know I've long been passionate about the quality of the current crop of local artists and generally supporting Australian music. I'm delighted that commercial radio is undertaking this initiative in conjunction with the Mushroom Group. This is a real opportunity to stand shoulder to shoulder with commercial radio to help develop and support Australian talent. First Break will give a unique opportunity to a solo performer or band, who have perhaps got themselves to a certain level, to really kick in some doors. What better way than to have the Mushroom Group and commercial radio right behind them?"
I don't see any porblem's here, providing said unsigned talent is not forced or manipulated into signing away their soul ....
If you are an unsigned artist or band and this sounds like you, entries are open now at; www.firstbreak.com.au